Born in the Andes and operating globally.
With operational continuity in the Andes since 1975, Mariela Rurush is recognised as the pioneering figure in experiential luxury travel and adaptive expeditions in Peru, helping expand high-altitude accessibility and mobility across Latin America and globally
Based between London and Latin America, her work bridges accessibility, custodianship, aviation, culture, sustainability and territorial development through her philosophy of Luxury with Purpose.
Mariela studied Social Entrepreneurship at the University of Oxford and became one of the first women leading a private aviation company and luxury tourism operations in Peru and Latin America.
Recognized by the Congress of the Republic of Peru and the Marca Áncash initiative for her contribution to tourism and international positioning of Peru and Áncash Region, her work continues transforming tourism, sustainability, luxury travel, private aviation, mobility, and the future of accessible and sustainable destinations in the Andes, Latin America and beyond.
Her work reframes luxury’s responsibility and positions tourism and access as long-term infrastructure designed to endure beyond sectors, trends, and political cycles.
INSTITUTIONAL ENGAGEMENTS
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Foundational Field Systems in the Andes
Early implementation of access, custodianship and community-based systems across high-altitude Andean territories, forming the operational basis of long-term institutional travel frameworks.
Social Tourism & Accessibility Infrastructure
Design and early articulation of social tourism and accessibility as institutional systems, positioning access as infrastructure rather than market offering.
Institutional & Policy Engagement
Engagement with sovereign institutions, academic bodies, and policy forums contribuiting to long-term frameworks for tourism, access and territorial governance.
